Guerilla Marketing

Saturday, February 14, 2015

Guerilla Marketing

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

Gorilla is not Guerilla

Guerrilla marketing may be the right solution for your small business. Why?

When executed well, it will often be low cost yet reach a highly targeted audience. It can also be a great way to get noticed, distinguish from the competition and earn a reputation for being fun and different.

In 1984, marketer Jay Conrad Levinson introduced the formal term in his book called, “Guerrilla Marketing.”

Jay Conrad Levinson

Levinson comes from a background as the Senior Vice-President at J. Walter Thompson and Creative Director and Board Member at Leo Burnett Advertising. In Levinson’s book, he proposes unique ways of approaching and combating traditional forms of advertising. The goal of guerrilla marketing was to use unconventional tactics to advertise on a small budget. During this time, radio, television and print were on the rise, but consumers were growing tired. Levinson suggests that campaigns need to be shocking, unique, outrageous and clever. It needs to create buzz.

38 Guerilla Marketing Examples (click image to enlarge)